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Checklist

Shaping an Irresistible Employer Brand

Key Takeaways

  • Find out what people say about working for your company on online job boards, anonymous surveys, exit interviews and more.
  • Identify the company values and vision you want your employer brand to represent.
  • Use your company website, social media and job boards to communicate company values to current and prospective employees.
  • Track your success through ratings on review sites, employee retention, turnover and more.
  • Ask people within your organization to become brand advocates to publicize your brand.
  • Manage your brand by responding to both good and bad reviews and social media inquiries.

Whether you’re just starting out or you’re looking for new ways to refresh existing branding efforts, this checklist can take the guesswork out of shaping an employer brand that attracts top talent.

With clear action items, you can discover your reputation, develop an authentic brand and put your brand to work as you engage your customers, participate in the marketplace and recruit top talent.

To learn more, download the Shaping an Irresistible Employer Brand checklist.

Key Takeaways

  • Find out what people say about working for your company on online job boards, anonymous surveys, exit interviews and more.
  • Identify the company values and vision you want your employer brand to represent.
  • Use your company website, social media and job boards to communicate company values to current and prospective employees.
  • Track your success through ratings on review sites, employee retention, turnover and more.
  • Ask people within your organization to become brand advocates to publicize your brand.
  • Manage your brand by responding to both good and bad reviews and social media inquiries.