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Broken Job Postings

5 Reasons Your Job Postings are Broken … and How to Fix Them

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5 Reasons Your Job Postings are Broken … and How to Fix them

Employers are finding it increasingly difficult to fill mission-critical positions, due to lack of available applicants and candidates not having the necessary experience or skills. A 2016 survey by Manpower revealed that United States talent shortages are getting worse. But, is the labor market completely to blame? Or, could part of the problem be that your job postings are broken? If your job postings aren’t attracting top-talent candidates, it could be for the following reasons.

1. Not Listing Expectations

“Would you rather hire someone with all of the skills, or someone who can deliver the results?” to quote Lou Adler, HR and recruiting consultant and Adler Group CEO. If your current job postings disregard the role’s goals, potential for growth and how they fit within your culture, then your current postings are probably broken.

Are You Struggling to Find Good Talent?

This new breed of descriptions presents your job openings as a career opportunity instead of an intimidating “must have” checklist. By doing so, your job posting may organically inspire interested talent to think of their own comparable accomplishments and to remain interested as they read through the learning opportunities. A performance-based job posting has stronger chance of attracting diverse candidates as well as military veterans and mothers returning to the workforce and who may not fit the traditional mold.

Remedy: Define the real work involved, not skills or experiences, but the challenges and deliverables expected. Describe the objectives, instead of the person. List the top six annual goals of each role.

For example:
• “Achieve $60,000 in sales every quarter,” instead of “three years of sales experience”
• “Analyze performance trends to improve closing rates,” replaces “detail oriented”
• “Must manage several projects while working in an open-office, deadline-driven department,” rather than “able to multitask”

2. Vague Job Descriptions

In a study by AgCareers.com, respondents cited job responsibilities as the most important information to include in job postings. In addition, respondents were most discouraged by job descriptions that were too brief or not descriptive enough.

Prospects like to have a solid idea of responsibilities from the outset because it helps them determine whether they may be a good fit. Therefore, employers should provide position details in the listing – but keep it concise enough so applicants don’t become overwhelmed or lose interest.

Remedy: Be clear about the job functions, compensation, required skills and education level. If you’re flexible on certain requirements, convey this in your language – for example, “Master’s degree or equivalent work experience.”

3. Overlooking Passive Job Seekers

There’s a good chance your ideal candidate is already employed. But passive candidates typically only engage in conversations if a job change represents an exciting career move. Even if a passive seeker is satisfied with their current position, keep in mind that a recent poll found that 45 percent of employees claimed they are open to learning about new opportunities, According to Morgan Hunter Corporate Search.

Remedy: In addition to utilizing a recruiting firm, consider casting a wide net via your social media channels or forwarding the listing to your industry contacts who may be able to recommend a worthy candidate.

4. Not Reaching Mobile-Savvy Candidates

Nearly fifty percent of job seekers use their mobile phones to look for work at least once a day, according to Mediabistro. Further, one in four job seekers will not apply to job listings if the description or application process isn’t mobile friendly.

Remedy: To attract mobile applicants,

  • Keep job titles short, such as 50 characters or less. Long titles take up too much screen space on a mobile device.
  • Include key search terms in your job description to increase the chances of prospects finding the listing through search engines.
  • Minimize scrolling time. The general consensus is that mobile applicants shouldn’t have to scroll down the page more than four times to reach the end of the job description.
  • Ensure the design is clean, easy-to-navigate and looks good on all mobile units.
  • Give candidates the ability to apply to – and share – the listing from their mobile device.

 

5. Not Ending with a Call to Action

According to Entrepreneur magazine, a survey in which the call to action (CTA) was placed near strong supporting information yielded a 304 percent conversion rate increase – indicating that calls to action should be placed in the area that best supports the decision-making process.

Remedy: To increase your job posting response rate, insert a CTA that gives applicants clear directions at the end of the description. For example:

  • Place your “Apply” button “above the fold” so candidates don’t have to scroll down the webpage to find it.
  • Encourage prompt response by stating the closing date for receiving applications.

 

Job postings are the first real form of communication that prospective employees have with your business. It’s imperative to make them count.


Tiffany McGowen

by Tiffany McGowen


Author Bio: Tiffany McGowen, Paycom’s national director of recruiting, is responsible for the oversight of staffing corporate headquarters and growing the nationwide sales force. She has more than 10 years of recruiting experience, ranging from executive-level talent to interns, with a specialty in sales professionals. Passionate about motivation, McGowen is constantly on a coast-to-coast hunt for the best and brightest talent in every market.

Job titles

Jawbs: Sharks’ Similarities to Job Titles

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Just like you and me, sharks have their own set of personality traits, and these attributes have set both species apart as apex predators. In honor of one of the greatest weeks featuring our misconstrued finned friends from the sea, TV’s Shark Week, let’s discuss the parallels shared between sharks and job titles of corporate America.

Something’s in the water … and it’s creating a feeding frenzy among your top talent.

Great White Shark | CEO

Two of the most popular figures within their respective domains, the great white and CEO are highly visible. Much of how people judge a company comes from the public perception of its CEO. The same is true for great white sharks, especially after the iconic 1975 movie, Jaws. Since Steven Spielberg’s beloved thriller, public perception was that every shark is a man-eating killer, just like the film’s shark antagonist.

Aside from the public spotlight, the two are active leaders within their defined areas. The great white is one of the most active sharks and can exceed 20 feet in length and weigh over two tons! CEOs are actively running their company and, many times, play the largest role in their organization. They make critical strategic decisions to place the company on its chartered course toward growth, profitability and transparency.

People are fascinated and intrigued by CEOs, just as they are the great white. There’s a reason the great white starred in Jaws, just as the CEO is the star in corporate America.

Bull Shark | CFO

Adaptability and strategy are the name of the game for CFOs. They face enormous pressures while protecting vital financial assets of the company, aligning business and finance strategies, and growing the business. Their adaptability is tested as they hold the key to financial solvency throughout their organization.

Like the bull shark’s ability to survive in both freshwater and saltwater environments, CFOs must be well-versed in many critical elements of the business, from finance to production to human capital management. With so much at stake tied to their performance, you can forgive them for possessing a little of the bull shark’s territorial nature.

Nurse Shark | HR

Similar to the roles of an HR professional, the nurse shark plays a vital role in its delicate marine ecosystem. The nurse shark is seen patrolling the reef floor where it cleans and preys on crustaceans and other marine life that otherwise would overpopulate the ocean. HR professionals often are seen cleaning up and maintaining employee documents and government compliance records regarding OSHA, FMLA, ACA and the list goes on and on.

In many offices, it is typical for HR professionals to be the voice of the organization; they are social beings who plan holiday parties while also administering benefits and welcoming new hires. Nurse sharks hang out in large groups, sometimes of 40 or more. They gather to help their fellow nurse shark, just as HR is there to aid their fellow employees.

Hammerhead Shark | Recruiting

The hammerhead shark is the recruiter of the open waters. Hammerheads are very social and take their job – hunting – very seriously.

Hammerheads are unique, as their eyes are set on the outer edges of their wide heads, allowing them a vertical, 360-degree view. This, coupled with their keen sense of smell, allows them to easily find prey.

Recruiters, too, possess a 360-degree view of not only their organizational needs, but also talent that exists outside of its walls. Recruiters use a number of media to source for candidates, including job boards and social media sites, but they also must rely on a strong applicant tracking system that filters the right guy or gal for the job.

Mako Shark | Sales

If you are in sales or ever have been contacted by a sales rep, you know it is all about being aggressive and timely. Many people say that the best sales reps are those who possess a “hunter’s mentality.” This means they are excited to catch the “big fish” and they do so with endless preparation, drive and mental fortitude. Like the fastest of the shark species, sales reps, too, are quick to strike up a conversation and must move promptly when closing a deal.

Makos are incredibly agile and have been recorded at speeds of 40-plus mph. Like sales reps, makos can cover a lot of territory; they have been known to venture as far as 1,300 miles in a little over a month.

Sharks in the Workplace

Sharks and business professionals are not so different. Both share a number of characteristics that help make them successful at life, whether on land or at sea. These varied species of sharks have unique traits that complement each other in much the same way as humans’ corporate structure.

This article was originally published  July 7, 2015 on the Paycom blog. 

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Posted in Blog, Featured, HR Management, Leadership, Talent Acquisition


Author Bio: A writer, speaker and business leader, Jason has been the communications pulse for a number of organizations, including Paycom where he is the director of public relations and corporate communications. A featured writer on human capital management technology, leadership and the Affordable Care Act, Jason launched Paycom’s blog, webinar platform and social media channels, helping empower organizations around the nation. Jason is attuned to the needs of businesses and helped develop a tool to aid organizations in their pursuit to comply with the ACA; one of the largest changes in healthcare the country has seen. While working in athletics for ESPN and FoxSports, Jason learned the importance of hard work and branding. In his free time he enjoys adventuring with his family, reading and exploring new areas to strengthen his business acumen.

Open positions

Why Its So Difficult to Fill Your Open Positions

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If you feel like it’s getting more and more challenging to find qualified employees to fill your positions, you’re right. New evidence from the Deutsche Bank indicates that the length of time a vacancy lays open has increased overall since 2010. Open positions are increasingly difficult to fill due to several trends within the current labor market. However, there are several actions you can take as a business leader to improve your ability to hire and retain a quality workforce.

Finding and keeping the top-talent your business needs is about to get tougher.

Open Positions Are Staying Vacant Longer

Currently, according to economist Torsten Sløk with the Deutsche Bank, positions are open on average 31 days before being filled. That’s significantly higher than the 24-day average in prerecession 2007, which was the longest span positions stayed vacant since 2001. Job vacancies were filled in about 15 days in 2009, and the length of time it has taken to fill open positions has increased steadily in the eight years since.

Many Business Struggle to Find and Keep Qualified Workers

What does this mean for business leaders? That finding the right worker has become increasingly challenging. The Federal Reserve’s recently released Beige Book notes tightening in labor markets nationwide.

In Pennsylvania, for example, “staffing contacts reported spending more time and money on recruiting labor and refilling positions after the initial hire quit, sometimes after just a few days.”

Additionally, the Federal Reserve’s contacts across the nation and in a variety of industries reported that hiring was limited because there were not enough qualified workers available.

Labor Trends Influencing This Challenge

Some of the reasons cited by the Beige Book included job hopping and a disconnect between companies and job candidates on compensation. Federal Reserve contacts noted “rising wage pressures” in both high- and low-skilled positions. Some also mentioned that the costs of benefits and variable pay were increasing.

Another possible reason employers struggle to find the right people to fill their positions is a growing gap between the skills needed in the workplace and the skills that are available among the workforce. In fact, according to SHRM, we are currently facing “the most acute talent shortage since the Great Recession.”

What It Means For You

It’s now more important than ever to retain your star employees, and attract candidates like them. Having competitive compensation and a culture that appeals to the job seeker can give you an edge in this job market. Consider implementing more in-depth, on-the-job training to address the skills gap, and ensure that you have efficient hiring processes in place to eliminate any wasted time, money and energy.

If you’d like to learn more about current labor trends and what they mean for your business, you can find a wealth of information in our on-demand webinar on current labor trends.

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Posted in Blog, Featured, Talent Acquisition

Jeff York

by Jeff York


Author Bio: Jeff York, Paycom’s chief sales officer, has more than three decades of sales experience and has held a variety of sales management positions; prior to joining Paycom In 2007, York spent 12 years with a legacy payroll provider, where he held a variety of sales management positions including vice president of sales for the major accounts division. York, a Texas Tech University graduate, also holds an MBA from Baylor University’s Hankamer School of Business.

IRS Continues to Enforce Affordable Care Act

IRS Continues to Enforce Affordable Care Act

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The IRS recently released an information letter indicating that the IRS continues to enforce the Affordable Care Act (ACA).

Dated June 30, Letter 2017-0010 was sent to a member of Congress who reached out to the IRS at the request of a constituent, a tax-exempt entity concerned it may owe an employer shared responsibility payment (ESRP) because it did not comply with the ACA rules on offering health insurance to its employees, for both financial and religious reasons.

The letter first provides a brief summary of the circumstances that might lead to a large employer owing an ESRP, and notes that there is no provision in the ACA that provides for the waiver of an ESRP.

The letter then addresses the effect of the president’s Jan. 20 executive order on the enforcement of the ACA. Titled “Minimizing the Economic Burden of the Patient Protection and Affordable Care Act Pending Repeal,” the order directed federal agencies to exercise discretion permitted to them by law to reduce potential burdens imposed by the ACA.

However, it did not change the health care law. The legislative provisions of the ACA are still in force until changed by Congress; therefore, taxpayers remain required to follow the law and pay what they may owe.

For more information on the executive order and the current tax filing season, visit https://www.irs.gov/tax-professionals/aca-information-center-for-tax-professionals.

What This Means for Employers

Since Congress has not yet passed a bill that would repeal the ACA, and Republicans have struggled to draft a bill that would receive majority support, employers should use caution and plan to comply with the law’s requirements unless and until the ACA is repealed and any new law’s provisions actually go into effect. Continued compliance may be required for a transition period, following passage of an ACA repeal bill, depending on the language of that legislation.

 

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Posted in ACA, Blog, Featured

Erin Maxwell

by Erin Maxwell


Author Bio: As a compliance attorney for Paycom, Erin Maxwell monitors legal and regulatory changes at the state and federal level, focusing on health and employee benefits laws, to ensure the Paycom system is updated accordingly. She previously served as assistant general counsel at Asset Servicing Group in Oklahoma City. She holds a bachelor’s degree from the University of Central Oklahoma and a J.D. from the University of Oklahoma. Outside of work, Maxwell enjoys politics, historical mysteries and spending time with her family.

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